with the lure hitting the water with a splash

light weight while ensuring durability

The Fish Arrow Flash J Split Tail gets their attention with an unbeatable combination of action and flash

Stainless steel frame

As if its rabbit fur legs weren’t unique enough

Bill Lewis DR 24 Crankbait DR24 Color:Gizz Rizz with the lure hitting theThe all new DR 24, which stands for Deep Range 24 feet, is the latest dive into deep waters for Bill Lewis Lures. The DR 24 features innovative diving planes on the sides of the bait, called Ledge Technology, that essentially extends the leverage of the bill allowing the smaller profiled crankbait to easily hit depths of 24 and beyond. The Ledge Technology, combined with an internal transfer weight for increased casting distance, ensures you reach