the Shad Rap® closely resembles baitfish found the world over

Deadly for northern pike and musky

and eye catching cosmetics for a more modern look versus the previous generation

There are two new Musky rods in the Sojourn family

The Choppo’s durable tail propeller won’t melt in your tackle box and the enhanced surface area provides more sound and spray

Rapala X-Rap Deep Wakebait the Shad Rap® closely resemblesThe X Rap Deep rockets towards the bottom with all positive characteristics that has made the X Rap legendary; prominent scales and lateral line on the fuselage that capture and flash light like a beacon, internal holographic foil, internal long cast system, 3D holographic eyes, flash foil teaser tail, Slashbait action, Rapala wobble action, suspends on pause. All topped off with premium VMC black nickel hooks. Each lure is hand tuned and tank tested