straight retrieve

including popular crankbait

CAREFULLY ARRANGED SILICONE SKIRTS AND HAND-TIED DOUBLE WORM KEEPERS TO SAFELY SECURE SALT-RICH OFFERINGS LIKE THE SPARK SHAD SWIMBAIT

high-quality material

Combining traditional Japanese craftsmanship with cutting-edge technology

Shimano World Pop 69F Spring straight retrieveShimano's legendary BOOST CONCEPT technology prevails with the introduction of World Pop 69F FLASH BOOST, a multi purpose popper unlike anything else on the market. Designed with a cupped face to create a commotion on the surface and draw aggressive strikes, the World Pop FB is the first lure of its kind to incorporate Shimano's FLASH BOOST technology. This innovative and proprietary technology suspends foil on micro springs within the lure body to