Fishing Tip: For the ultimate fish attraction use a permanent marker to customize the color of the circuit board blade based on water clarity and time of year

Bait-Pop helps all anglers catch more and bigger fish with its proven advanced scent technology

these Costa men's Angler sunglasses stay on the face and help keeping the trophy in sight

The Newly redesigned Phenix Maxim Series bass rods utilize an upgraded 30ton Multi-Axis Carbon Fiber scrim

you can make short work of tough lines with a single snip if the shears

Rapala Shad Rap Elite Rapala Shad Rap Elite Color:Gilded Hot Steel Fishing Tip: For the ultimateRapala Shad Rap Elite Bait The Shad Rap Elite is built around the features of the popular and proven original Shad Rap. The Elite structure consists of premium balsa wood, a profile shape of a natural shad baitfish, and the swimming action of a wounded minnow. Equally effective cast or trolled, performing from ultra slow presentations to super fast without fail. Slightly heavier for their size which means longer casts. Forged, flattened, one piece