Passionate about art

he has led the company to unprecedented success

Oxydo designs the future

the first directly managed single-brand business was inaugurated at 845 Madison Avenue in New York

his designs became more popular among the jet set and in the world of cinema

Gafa de sol Traction ANTIGONE Color_Gris Passionate about artTraction Productions' creative process begins with the perfect transformation of materials to express a unique vision of eyewear. We have cultivated our craft since 1872. Unique craftsmanship that expresses freedom backed by outstanding technical excellence. We design stylish and innovative glasses. Wearing Traction Productions eyewear is a powerful statement: my life is an ambitious and unique quest for style that I embark on every day. Traction