Wearing Traction Productions eyewear is a powerful statement: my life is an ambitious and unique quest for style that I embark on every day

using the best components

a Gucci group brand

The Ermenegildo Zegna group

Fundada en 1985

Gafa Graduada Ermenegildo Zegna EZ 5098 052 55x17 145 Color_Burdeos Wearing Traction Productions eyewear isThe Ermenegildo Zegna group, leader in luxury menswear, is one of the most renowned entrepreneurial realities in Italy. The group, led today by the fourth generation of the Zegna family, was founded in 1910 by the young entrepreneur Ermenegildo, in Trivero, in the Bielese Alps, and his vision was to ethically produce the most appreciated fabrics in the world through innovation and the use of noble fibers, purchased directly in the countries of origin.