Ein Bild oder Image setzt sich in unseren Köpfen fest

dass viele andere das auch tun

Im Sägemehl

– Über 130 farbige Fotos und Reisetipps

Wildfrüchte

Richard Kühn; Urs Fuhrer | Marketing – Analysis and strategy RENÉ HILDBRAND Ein Bild oder Image setztThe German version of Marketing: Analysis and Strategy was primarily developed as a tool for marketing managers. With its 15 editions, it is one of the most sucessful textbooks for couses on strategic marketing for college students and marketing professionals in Switzerland. The impetus for this English translation came from teachers who successfully use the German text in their marketing courses and would like to apply the experience based systematic