Idealistic – the ability to believe in and pursue abstract ideas and values

Ethical – living by principles that go beyond instinct and survival

Visionary – the ability to imagine futures and act towards them

The original Word Pharmacy has been developed in collaboration with danish author Morten Søndergaard

One cannot be altered

SPECTACULAR artposter Idealistic – the ability toThere are two kinds of elements. One cannot be altered, as they are the fundamental substances that form the matter of our universe and of ourselves. The other lives within us the essential qualities that define who we are, and which can be transformed through belief, behaviour, and simply by being. This project aims to remind us of what we are able to attach to ourselves, and what we share with those around us. The elements are simply represented