Digital or Offset Lithography Press

This poster diverges from Hornsleth's usual style with nuanced blue strokes

Is it friendly fire when we choose to cut down rain forests and eradicate butterflies

Kristian Hornsleth's work "Fuck Janteloven" is a powerful provocation against the Scandinavian social norms embedded in the Janteloven – a mentality that aims to keep people modest and uniform

Today we are witnessing an intense debate about what beauty really means

Fuck Janteloven American Flag Digital or Offset Lithography PressKristian Hornsleth's work "Fuck Janteloven" is a powerful provocation against the Scandinavian social norms embedded in the Janteloven a mentality that aims to keep people modest and uniform. The work has a large, dominant dollar sign as a background motif, symbolizing capitalism, individualism and personal success. This stands in sharp contrast to the Janteloven's suppression of individuality and ambition. Since its launch in 2007, the work has been